The Etsy Pricing Calculator is a pricing tool for Etsy sellers who also sell, or want to sell, on their own website. It is a spreadsheet and a short guide. You enter what one product costs you to make—including your time—and it gives you the price to charge on Etsy and the price to charge on your own site, with the profit and the fees on each. Fees for the US, UK, EU, and Canada are already filled in. Built by someone with 11 years in retail and e-commerce.
You are probably charging less than the product costs you
Not by much. By two or three dollars.
That is the amount that hides. It is small enough that every sale still feels like a win, and large enough that you are working for nothing.
Here is how it happens. You add up your materials. You add your packaging. Maybe you remember shipping supplies. Then you look at what everyone else charges, land somewhere near it, and list.
The hours never went in. They almost never do.
Go into any seller forum, and you will find the same admission, over and over: people working for free, hoping the shop eventually takes off. Ask how they handle the cost of their own labor and the answer is usually a version of the same thing — they don’t, because the item wouldn’t sell if they paid themselves minimum wage.
That is not confusion about the math. That is avoiding the math, because of what it will say.
Why does this cost less than a coffee?
Because it is a file. It took weeks to build, and it costs me nothing to send you.
The price is not about my time. It is about how many sellers actually get it.
And there is a more honest reason. This is the front door of my shop, not the business behind it. I would rather you spend two dollars finding out whether my way of thinking is useful than take my word for it.
There is one more. Sellers who price properly are still selling in two years. Sellers who work for free quit. I need you to be the first kind.
You have already paid far more than this
Say you are three dollars under on an item, and you sell thirty a month.
That is ninety dollars a month. Over a year, a little over a thousand dollars—money you earned and gave away, one small sale at a time.
An accountant charges more for one hour than this costs, and hands you nothing you can use again. Similar spreadsheets sell for $30 or more. Building your own takes a weekend you don’t have.
This is two dollars.
There are free fee calculators. Here is what they don’t do.
You have seen them. Type in a price, see the fees, close the tab.
They do one item. They forget it the moment you leave. They do not ask what your hours are worth, so the number they give you is not your real cost—it is your material cost dressed up as a profit.
And every single one of them assumes Etsy is the only place you sell.
The same product is not worth the same on both channels
This is the part most sellers get backward.
The most common approach I see is to price a little cheaper on your own site, because Etsy takes a cut and your own checkout doesn’t. It sounds reasonable for about two seconds. It is backward, and it costs money on every order.
Etsy takes a meaningful share of each sale. Your own site takes a fraction of that. Those two facts mean one product has two different correct prices, and the gap between them is not small.
This tool shows you both, side by side, on the same screen. You will see the difference immediately, and you will not have to work out why.
You find out now, or you find out in two years
Sellers who finally run the numbers describe the same moment: finding out they were losing money — and realising that without it, they would have quit the shop in a year or two without ever knowing why.
Not a bad month. Quitting, slowly, for a reason you never identified.
What you get (instant download)
- The Pricing Calculator — enter one product, get your Etsy price, your website price, the profit, and the margin on each. Google Sheets or Microsoft Excel.
- A worked example, already filled in — a complete product priced from start to finish, so you can watch it work on someone else’s numbers before you touch your own. Nothing on it is your business, so there is no bad news to find.
- Fees ready for four markets—the US, UK, EU, and Canada—already entered, including the ones most sellers do not know apply to them.
- Room for your whole shop — up to 100 products, priced in one sitting instead of one listing at a time over three months.
- A price check — have a number in mind? Type it in and see what it actually leaves you with before you list it.
- Your currency — US dollars, pounds, euros, or Canadian dollars.
- The guide (PDF) — short, plain English, written to be read once. No spreadsheet skills needed.
- Bonus: the Etsy SEO Checklist — 18 checkpoints. The right price only helps if people find the listing.
- Bonus: the 5-minute Bottleneck Diagnostic — check whether pricing is even your real problem before you change anything.
- Bonus: Is Your Niche Holding You Back? — eight questions, two minutes.
You only type in the white cells. Everything else is locked, so you cannot break it. Works in Google Sheets or Excel—both free to use. Nothing to install, no subscription, no account with me.
The Ten-Minute Promise
Most guarantees are noise. Here is one you can check.
Open the file. Enter one product, with your time included.
Within ten minutes, it must show you what that product actually costs you to make, and what to charge for it on Etsy and on your own website to keep the margin you set.
If it doesn’t, email me within 60 days and I’ll refund you in full—and you keep every file, including the bonuses.
I am not asking you to prove anything or show me your sales. It either does that, or it doesn’t.
There is no income promise here, because nobody can honestly make one. I cannot promise you sales. I can promise you a number.
Who this is for
Sellers who already have listings up and some sales coming in. A few a month, a full-time job, a shop that will not move past where it is.
You are aiming at something real—a thousand to three thousand dollars a month, consistently—and most pricing advice is written either for someone who has never listed anything or for someone already at thirty thousand a month. Neither of them is you.
It is especially for you if you have a website that sits there, and you have never been sure what to charge on it.
It is not a bookkeeping tool. It does not track what you earned last month. If that is what you need, the Expense Tracker for Google Sheets does that job instead.
Frequently asked questions
How much does Etsy take per sale?
Etsy charges several separate fees on a sale, not one. There is a listing fee, a transaction fee, payment processing, and a regulatory fee in some countries—plus an advertising fee on certain orders. Payment processing and the regulatory fee differ by country, which is why sellers who calculate their own rate often land on the wrong number. This calculator has them entered for the US, UK, EU, and Canada, and subtracts all of them for you.
How do I price a handmade product so I actually make money?
Start from what it costs you, not from what other sellers charge. That means materials, packaging, shipping supplies, your overhead, and the one almost everyone leaves out—your own time. Once you know the true cost, you set the profit you want to keep and work back to a price. This tool does that calculation for you and does it separately for Etsy and for your own website, because the fees are not the same.
Should I charge the same price on Etsy and on my own website?
No, and charging less on your own site is a common and expensive mistake. Etsy takes a much larger share of each sale than a typical website checkout does. To keep the same profit, the two prices have to be different. The calculator shows both at once so you can see the gap for your own product.
Do I need Excel?
No. It works in Google Sheets, which is free. It also opens in Microsoft Excel if you have it. The guide is a PDF that opens in any browser.
I’m not good with spreadsheets. Will I manage?
Yes. You type into the white cells only—everything else is locked, so nothing can break. Where the tool needs to know how long a product takes you, you pick from a list instead of doing any math. And a fully worked example is included so you can see the whole thing running before you enter anything of your own.
What happens when Etsy changes its fees?
You change one number in one place, and every price in the file updates. You do not re-do your shop.
Does it work if I sell digital products or print-on-demand?
Yes. Enter your production cost per item, and your time, exactly as you would for a physical product. Sellers using print-on-demand suppliers use it the same way, with the supplier’s cost as the material cost.
Is anything shipped to me?
No. This is a digital download. You get the files immediately after payment, and nothing arrives in the post.
I bought this on Etsy—is it the same product?
Yes, the calculator and the guide are the same. This edition is where updates land first.
Can I get a refund on a digital download?
Yes, under the promise above: if it does not show you what it says it will, email me within 60 days and I will refund you and let you keep everything. If something simply doesn’t work, message me first—I would much rather fix it for you than read about it later.
License
Use the calculator and the guide for your own shop as much as you like, on any platform. You can’t resell, share, or redistribute the files or their contents, and you can’t sell them as your own product.
About Vervidus
Vervidus makes practical tools for small online shops and the people trying to start one—checklists, trackers, and guides built around the questions that actually stall people, not the ones that make good headlines. Every tool draws on 11 years of hands-on e-commerce across Etsy, Shopify, Amazon, WooCommerce, and Wix, and every one is built the same way: ranked, practical, and sized to fit real evenings. Vervidus products hold a real 4.9★ rating on Etsy. Based in the EU, made for sellers in the US, UK, EU, and Canada. Behind Vervidus is one person with 11 years in e-commerce—not an agency, not a content farm.
Once you know your number, the next question is whether your shop looks worth it. That is what the Etsy Shop Audit is for.