Your Etsy conversion rate on its own tells you almost nothing. Here is how to read it properly, and the four numbers that show what is actually going wrong.

An Etsy SEO audit typically costs between $20 and $240, depending on how much someone looks at and how much of it they write down. A single-listing review runs about $20-25. A personalized shop critique is usually $20-60. A proper SEO audit—keywords, titles, tags, descriptions, photos, conversion—is commonly $50-200. A full written shop review, delivered

Before you open an Etsy shop you need four things ready: what you’re selling and who buys it, the keywords real buyers type for that thing, your shop basics (name, policies, About section, payment setup), and your first listing built properly — title, all 13 tags, a description, and photos in enough of the 20

A favorite means they liked it enough to save it and not enough to pay. That is a different problem from being ignored, and it needs a different fix. When someone favorites without buying, the product appealed — so it is almost never the product. Something between liking it and paying for it stopped them:

If your Etsy listing gets views but no sales, your traffic is not the problem. People are finding you—that is the harder half, and it is already working. Something after the click is stopping them. It is almost always one of four things: the offer itself, how much your shop is trusted, the price against

Most handmade sellers know what postage costs. Far fewer know what the parcel costs—the mailer, the tape, the tissue, the thank-you card, the sticker you throw in because it is nice. You buy those in packs, months apart, and never divide them across the orders they go into. This post shows you how to work

Your Etsy dashboard shows what you sold. It does not show what you kept. To know if your shop is making money, you need four numbers: everything that came in, everything that went out, the difference between them, and that difference as a percentage of your sales. Most sellers have only ever seen the first

List seasonal products about 90 days before the event, and no later than 60 days before. For Christmas, that means listing between late September and late October — not in November. A new Etsy listing is not competing the day you publish it. It goes through a period where Etsy is still working out whether

Message them privately first — before you reply to the review. On Etsy, replying to a review locks it: the buyer can no longer edit it, and your chance to turn a one-star into a four-star is gone. So the order is: private message, then wait, then public reply only if nothing changes. In the