Know Your Numbers is three spreadsheets that answer the three money questions every Etsy shop runs on: what should this actually cost, where is the money going, and when do I have to start if I want to sell into a season? You open them in Google Sheets or Excel, put in your own figures, and they do the arithmetic. One evening to set up, then a few minutes a month. Built for sellers who have been running on a rough guess and have started to suspect the guess is wrong.
You are probably making less than you think
Most sellers price by looking at what somebody else charges and going slightly under.
Then the fees come out. Then the listing fee. Then the payment fee. Then the materials, which went up in March and you never adjusted for. Then the hours, which nobody counts because they happened on a Sunday and Sundays feel free.
By the time all of that has come out, a lot of shops are working for something well under minimum wage and do not know it, because nobody ever sat down and did the sum.
That is not a failure of effort. It is a missing spreadsheet.
Three questions, three sheets
What should this cost? Not what feels right, and not what the other shop charges. What it has to cost once every fee, every material, and your own hour are in the same sum.
Where is it going? Shop costs arrive in small pieces from six different places and never land in one list. Until they do, “how did I do this month” is a feeling, not a number.
When do I have to start? Everyone knows when the holidays are. Almost nobody works backward from them. By the time a season feels close, the window to be found in it has already closed.
Each one is useful alone. Together they are the difference between running a shop and hoping about one.
The date nobody works backward from
This is the part that surprises people.
You do not lose a season because you forgot it. You lose it because you started on the date of the holiday instead of the date you had to be listed, photographed, keyworded, and found.
The calendar is built the other way round. You set your lead time and your market once, and every month tells you what has to be done now for something that sells later. It covers the rest of this year and all of next.
That is why it is the expensive part of this bundle, and why it is worth it.
What you get (instant download)
The pricing calculator. You enter your fees, your materials, and your own hourly rate, and it gives you the price the item actually has to be — plus what you are really making at the price you charge today.
The expense tracker x2. A Google Sheets tracker for everything a shop spends, with separate versions for physical products and digital ones, because the cost lines are not the same. Works in Excel too.
The marketing calendar. A settings tab where you set your lead time, your market, and your revenue goal once, then one tab per month that tells you the start date rather than the event date. Two calendars are included — the rest of this year, and a full thirteen months covering next year and into the one after.
Two free bonuses.
The bottleneck quiz. About five minutes, and it tells you which of four things is actually holding your business back before you spend an evening on the wrong one.
The Etsy SEO Checklist. A separate free download you keep, whatever you do next.
Everything downloads the moment you pay, and the links are also emailed to you. Nothing is posted to you.
The real price promise
Run the pricing calculator on your three best-selling items. Just three.
If all three come back and your current prices were already right, message me and tell me. I will look at your numbers myself and send you back, in writing, what I would change, at no extra cost.
This is not accounting software
It is not bookkeeping, it is not tax software, and it does not connect to your bank. You are not setting up a system. You are filling in three sheets.
It is not a course either. There is nothing to watch.
And it is not a budget that tells you to spend less. It tells you what things actually cost, which is a different and much more useful thing.
Who this is for
You have a shop that sells. Not a lot, but regularly. You have never sat down and worked out what you keep from a sale, and the not-knowing has started to bother you.
You want this to become real money, and you have worked out that you cannot get there on a guess.
This isn’t for you if you haven’t made a sale yet, if you want somebody else to do your books, or if you already run proper accounts and only need a calendar.
Frequently asked questions
How much do Etsy fees take per sale?
More than one line item, which is why people underestimate it. There is a listing fee, a transaction fee, and a payment processing fee, and the percentages change by country and by how the buyer paid. The calculator holds all of them in one sum, so you see the number that is left, not the number on the receipt.
Do I need to be good with numbers?
No. You do not do any math. You read figures off your own screens and type them into boxes. Everything is worked out for you.
What software do I need?
A free Google account for Google Sheets, or Microsoft Excel if you prefer. Nothing to install and nothing that expires.
How is this different from the Handmade Business Spreadsheet?
That one is a single sheet for seeing what your shop keeps. This is a set of three that also tells you what to charge and when to start each season. If you already own it, the calendar is the reason to buy this.
Which months does the calendar cover?
The rest of this year, plus a full thirteen months running through next year and into the one after. You will not need to replace it in January.
Do I sell digital products? Does the expense tracker still work?
Yes. There are separate versions for physical and digital sellers because the cost lines are genuinely different, and a tracker built for one is annoying to use for the other.
Do I need all three, or can I buy one?
The calculator and the tracker are $2 each on their own, and the calendar is $19. Together they are $20, which makes the other two $1 each for the pair.
How is this different from your other two bundles?
Those two work on being found and being trusted. This one works on the money and the year. If nothing is selling, start with one of those. If things sell and you cannot tell whether it is worth it, start here.
How often do I use it?
The calculator: use it whenever you price something new or your costs change. The tracker: a few minutes a month. The calendar: you set it up once and then read it.
Is anything shipped to me?
No. Nothing is posted. Every file downloads straight away after you pay, and the links are also emailed to you.
Can I share it with a friend?
No. It is for you and your own shop. You are welcome to send them here.
Can I get a refund on a digital download?
Because the files download immediately, they cannot be returned. That is why the real price promise exists instead— it is worth more than $20 back, and it requires you to actually use the thing.
License
For your own shop only. One person, one business. You may use the sheets for as many of your own shops’ figures as you like and print them as often as you want for yourself. You may not share the files, resell them, give them away, or include them in anything you sell.
About Vervidus
Vervidus makes practical tools for small online shops and the people trying to start one — checklists, trackers, and guides built around the questions that actually stall people, not the ones that make good headlines. Every tool draws on 11 years of hands-on e-commerce across Etsy, Shopify, Amazon, WooCommerce, and Wix, and every one is built the same way: ranked, practical, and sized to fit real evenings. Vervidus products hold a real 4.9★ rating on Etsy. Based in the EU, made for sellers in the US, UK, EU, and Canada. Behind Vervidus is one person with 11 years in e-commerce — not an agency, not a content farm.