Etsy shop critique report cover: a personal audit showing where your shop stands and what to fix first.

Etsy Shop Critique – See Where You Stand and What to Fix First

You get the views. Then nothing happens. And nobody will tell you if that is normal.

Some weeks the views come. Some weeks they do not. Either way, the orders stay flat, and you are left guessing whether it is the algorithm, the economy, the cheap copies undercutting you, or something you did.

You have read the guides. You have watched the videos. You have a folder of screenshots and a list of things you were supposed to try.

None of it tells you where you actually stand.

What this is

A 12-page written Etsy shop audit, not a template

You send me your shop and your numbers. I look at it myself. Your listings, your photos, your prices, your announcement, your tags. Then I write your audit and email it to you within 5-7 working days.

Not a template. Not a checklist you fill in yourself. An Etsy shop critique written by a person, looking at your shop, telling you what I see.

★★★★★ Etsy sellers rate it 5 out of 5 — read their reviews

It starts by telling you if your numbers are normal

Most advice starts by telling you what to do. This audit starts by telling you where you stand.

Conversion rate

Is yours normal?

and what your number should be

Views per listing

Is yours normal?

and what your number should be

Revenue per visit

Is yours normal?

and what your number should be

Which number is unusual, which one is fine, and why.

Your conversion rate. Your views per listing. What one visit is actually worth to you. Which of those numbers is genuinely unusual, and which one is completely fine and not worth another minute of your worry.

You are not bad at this. Nobody ever showed you which number to look at first.

Then, what to fix

Four things can block a shop. Keywords are one part of one of them, and traffic can also come from outside Etsy.

TRAFFIC

OFFER

LISTING

TRUST

The audit checks all four and tells you which one is yours.

  • Which one thing is blocking your sales. Traffic, offer, listing, or trust. One answer, not four things to worry about.
  • A ranked list of fixes, strongest first. Ordered by how much each one moves your numbers, not by how easy it is.
  • Your first fix, written out in full. What it means, why it happens, exactly what to do, and how you will know it worked.
  • A 14-day plan and a date. Three things in order, with a time estimate each, and the day to come back and see what moved.

What this costs everywhere else

Having an experienced person look at your shop costs $25 to $250, and takes anywhere from one day to two weeks.

Here it is $39.

Three things come with it

  • The Etsy Shop Audit Checklist: 35 checkpoints. The manual version, for when you want to keep going on your own.
  • The Etsy Pricing Calculator. Price shows up in the ranked list more often than anything else.
  • The Etsy SEO Checklist. Traffic is one of the four things that can be blocking you.

My guarantee

60

DAYS

Do the first three fixes on your list. If your conversion rate has not moved in 60 days, send me your before-and-after numbers.

I refund you in full, and you keep every file.

I also read the numbers you send and tell you what to try next. You make the changes, and what you learn stays with you.

You are allowed to be suspicious. Plenty of people have taken money from sellers like you and given nothing back. Read who I am just below. I will still be here.

Why there is a limit

5

Audits a month

I write every audit myself, and I have room for only five a month. When those are taken, the rest move to the following month. That is not a trick to rush you. That is how many hours I have.

Who is looking at your shop

Jurga, who writes every audit herself

I am Jurga. Eleven years selling online physical and digital products. Seven years on Etsy. A degree in informatics and a marketing qualification.

I still run my own shop, so I am looking at the same dashboard you are. One person, not an agency, not a content farm. I answer every message myself.

All of that is checkable before you spend anything.

Who this is not for

Shops with no sales yet. There are no numbers to read, so I cannot tell you anything honest. Come back when you have 30 days of real traffic behind you.

How it works

1

You buy here

2

You fill a short form, about 8 minutes

3

Your audit arrives in 5 to 7 working days

The form is how I know which shop to review. Most of it is copying numbers off your Etsy Stats page.

This is not an instant download.

I finally know what to work on first

October 2

My biggest problem is that I have too many things I want to improve and never know which one to start with. I end up changing a little bit of everything without knowing what matters most. The ranked recommendations were my favorite part because they gave me a starting point instead of another endless to-do list.

Crystal

Finally, a sanity check on my numbers

October 1

I liked that this critique started by looking at my actual numbers instead of immediately telling me everything I should change. I’ve spent so much time wondering whether my stats are normal and whether I’m doing something wrong. This helped me understand where my shop stands and which areas deserve my attention.

Nicole

The re-check result

September 30

Came back after 30 days like it said. My conversion rate moved. First time I’ve been able to tell that something I did worked

James

Delivery and communication

September 29

Arrived in five days. I asked two questions afterward and got answers both times.

Maria

Honest, not flattering

September 29

She didn’t tell me my shop was lovely. She told me what was wrong. That’s what I paid for.

Christopher
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